Smart and professionally produced advertising photography is a pillar of every business and enables to gain customer’s interest and thus achieve the expected results.
In advertising photography I usually cooperate with advertising and PR agencies, but also directly with producers and I support the whole process of creating the image of brands and products.
Advertising and product photography focuses primarily on the features of the product or on showing it in use and in its natural environment. In the production of product photography I arrange the place and setting as the client would expect. It is not important whether it is a delicious coffee or a watch or an armchair, looking at the ad I have to focus on the functionality, details and aesthetics of the product.
This type of advertising photography is supposed to build emotions, associations, image, or strengthen the sale of the product by showing its use in an appropriate setting. This is an area of photography, which requires great commitment, but also gives the opportunity for creativity and combination of many skills.
When preparing photos for advertising campaigns the most important thing is breifing. This is the time at the beginning of cooperation when I usually ask the client a lot of questions. I adhere to the philosophy that the photo itself is a tool, the message and its purpose which we want to achieve is primary – only on this basis I choose appropriate methods to shoot. On the bases of the meeting with the client I create a precise scenario of the session and the schedule. If there is such requirement I organize the session comprehensively – I help with recruiting models, I suggest the best locations and scenography, I also select props.
There are infinite types of sessions and styles of photos that I can do in the field of commercial photography, I make sure that each session is unique and ideally suited to the brand message. I work in studio and outdoors, I create fashion and product photos, I prepare full advertising plans as well as simple packshots.
Advertising photography is a non-verbal way of communication with the target group, therefore the preparation process before the actual session is extremely important. From my side, you can count on a very consistent work on the creation of the session and the effects tailored to expectations and supporting the brand image.